Grau Nuts launches its brands: Classic and Signature

The new Classic line from Grau Nuts stands out for its “innovative and careful packaging”, as explained by the company’s CEO, Humberto del Grosso, focusing its attention on traditional flavours such as peanuts, seeds, corn, cashews, pistachios and almonds. On the other hand, the Signature line represents “a step forward in the company’s evolution”, with three new flavours under this banner: rosemary-lemon, wasabi and truffle-pepper, developed in its R&D laboratory.

On the occasion of the Anuga 2023 food fair, held last October in the German city of Cologne, the Grau Nuts company presented two new lines of nuts, “which have been received with great enthusiasm by the public,” says Humberto del Grosso, CEO of the firm. This is the Classic line, which “stands out for its innovative and careful packaging”, with which the firm focuses “on traditional flavours, such as peanuts, seeds, corn, cashews, pistachios and almonds”, and the Signature line, which represents “a process of evolution” for the company.

From Grau Nuts, they remember that approximately two years ago, they created an R&D laboratory, “where we have worked on the development of 24 aromas, and now we are launching three of them under the Signature banner: rosemary lemon, wasabi and truffle pepper.” “These flavours can be combined with a variety of nuts, allowing us to offer unique and delicious options,” he notes.

These new developments entail “a double innovation process: carefully crafted packaging and completely natural products,” which represent “healthy indulgence,” since the firm is committed to “providing products that satisfy health-conscious consumers,” they emphasize.

More than 40 years in the market

The company is committed to further strengthening its internationalization since, currently, its sales to the foreign market represent 95% of its sales, participating in the largest fairs in the sector, such as Gulfood, ISM, PLMA, Ibérica Expo, Anuga and SIAL.

Grau Nuts is a family business that, for more than 40 years, has been selecting, roasting and selling nuts to clients and consumers from different parts of the world from its factory in Artesa in Lérida,
Catalonia, although they also have offices in Madrid and Barcelona.

Furthermore, “our roasting and packaging processes are 100% customizable, adapting to the specific needs of each client, legislation, country and market,” the company explains.

Source: Sweet Press
10 November 2023 at 11:00 GMT

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